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We exist because we want you to Tri! We talk with coaches, professional athletes, beginner athletes, race and event directors and announcers, triathlon media, and other industry leaders who share their beginner stories, and what it takes to be successful in this sport - and life. We know and believe that we connect and grow when we share common experiences and recognize we aren’t on the struggle bus alone. Triathlon is a lifestyle, and we are here to help you tri until you die! While we are here for beginners, we believe you should always come to the sport with a beginner’s mindset. This will help athletes of all abilities and experiences so we can learn, grow, and constantly get better. Tri Beginner’s Luck is the podcast and community you need to start and continue your love affair with the Triathlon lifestyle! . Everyone wants to try their luck, and WIN and it’s possible when you TRI!
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Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
We’ve heard Gandhi’s advice to, “Be the change you wish to see in the world.”.” Well, I would like to adapt that a bit: “ If you want to see a change, create the change you want to see!” This challenge is accepted by the Founder of Varlo Apparel, Soj Jibowu, presenting the fastest growing apparel company in multisport.
Soj started his triathlon journey circa 2016. At TBL we’ve always advised that you don’t have to buy fancy clothing or equipment to get started. Varlo Apparel agrees! Soj is very resourceful and made every penny count to create this exciting brand. He has over 60 races under his belt, and he is a former Division 1 athlete, with many school records. As a younger athlete, he could not have imagined that everything he had learned would be challenged someday.
After a few years in sport, Soj researched everything he could about apparel brands because he knew he would only have one shot to get it right. Soj’s vision is not just to have the best apparel company, but to change the landscape of the sport and introduce it to as many people as can be reached. Varlo is not just apparel. It’s a lifestyle!
This apparel brand sponsors pro athletes and supports a growing team of ambassadors. So, what’s next for Varlo? Anything they can dream about, as the future awaits.
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Let’s Tri this!
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